SmartBiz IT Research Library

WEBCAST - Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
Posted: August 20, 2008 | Premiered: August 20, 2008


Topics:  B2B | B2B Integration | B2B Integration Software | B2B Online Trading | Best Practices | Budgeting | Channel Management | Email | Lead Generation | Market Research | Metrics | Performance Testing | Product Development

WHITE PAPER - This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: August 20, 2008 | Published: August 20, 2008


Topics:  B2B Integration | CRM | Email | Lead Generation | Marketing Information Systems | Purchase Order Management | ROI | Routing Protocols | Sales | Systems Management | Telephones

WHITE PAPER - This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
Posted: June 26, 2008 | Published: June 1, 2008


Topics:  B2B | Demographic Profiles | Marketing | Sales

WHITE PAPER - This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: June 26, 2008 | Published: January 1, 2007


Topics:  Lead Generation | Marketing | Metrics | ROI

WHITE PAPER - Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: January 23, 2008 | Published: January 1, 2008


Topics:  Authentication | Branding | Click-Throughs | CRM | CRM Software | Customer Satisfaction | Email Marketing | Email Software | ISP | Lead Generation | ROI | Sales | Spam

SOFTWARE LISTING - Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: January 16, 2008 | Published: January 1, 2007


Topics:  Business Process Automation | Campaign Management | Campaign Management Software | Consumer Market | CRM | Customer Data Management | Email Marketing | Lead Generation | ROI | Web Applications Management