WHITE PAPER -
This white paper will examine the supply-chain problems now confronting manufacturers, the benefits of managing supply-chain performance more effectively and the risks presented by some efforts to achieve those benefits.
Posted: September 4, 2008 | Published: September 4, 2008
WHITE PAPER -
This white paper will take a brief look at some of the common pain points associated with inbound logistics.
Posted: September 4, 2008 | Published: September 4, 2008
WHITE PAPER -
This white paper will examine the current state of B2B communication; and outline the concepts behind Business Community Management as a new way to approach your business-to-business communication.
Posted: September 4, 2008 | Published: September 4, 2008
WEBCAST -
B2B marketers have a broad range of responsibilities, from tactical execution to strategic visioning & scramble to fill the sales pipeline with leads, build their teams, establish standard processes and demonstrate a ROI.
Posted: August 22, 2008 | Premiered: August 22, 2008
WEBCAST -
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
Posted: August 20, 2008 | Premiered: August 20, 2008
WHITE PAPER -
This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company's overall marketing spend.
Posted: August 10, 2008 | Published: August 1, 2008
WHITE PAPER -
This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
Posted: August 10, 2008 | Published: August 1, 2008
WHITE PAPER -
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: August 8, 2008 | Published: January 1, 2007
PODCAST -
ZapThink, a leading IT advisory and analysis firm for XML, Web Services, and Service Orientation technologies, has released a new podcast on Business-to-Business Data Integration in a SOA World.
Posted: July 31, 2008 | Premiered: January 1, 2007
WHITE PAPER -
This whitepaper introduces the new Business Process Modeling Notation standard. How BPMN is used to model business processes and Web services, and other new industry standards are also explained.
Posted: July 10, 2008 | Published: July 26, 2005
WHITE PAPER -
There are a number of companies offering software products to manage commission, sales incentive, and bonus programs. This whitepaper provides a framework for selecting the right one for your organization.
Posted: July 10, 2008 | Published: July 9, 2008
PRODUCT LITERATURE -
This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
Posted: July 1, 2008 | Published: June 1, 2007
WHITE PAPER -
This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
Posted: June 26, 2008 | Published: June 1, 2008
WHITE PAPER -
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007
WHITE PAPER -
In this first of a two-part white paper, we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.
Posted: June 10, 2008 | Published: January 1, 2007