SmartBiz IT Research Library

WHITE PAPER - A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  CRM Analytics | Email Management | Email Marketing | Email Security Policies | Email Software | ROI | Strategic Planning | Web Analytics

WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

WHITE PAPER - Data integration guarantees the consistency of data in the overall information system. This white paper describes how Open Source helps solving the interoperability challenge.
Posted: July 24, 2008 | Published: January 1, 2007


Topics:  Application Deployment | Business Intelligence | Business Process Management | CRM Analytics | Data Integration | Data Migration | Data Modeling | Data Quality | Data Warehouses | Database Management | ERP | ETL (Software) | Master Data Management | Open Source

PODCAST - From this 15-minute podcast, you'll walk away with ideas about how real-time analytics can enhance call center performance and how to execute on a real-time strategy in your call center.
Posted: May 5, 2008 | Premiered: May 5, 2008


Topics:  Call Center Management | Call Center Software | Call Centers | Contact Center Management | Contact Center Software | Contact Centers | CRM Analytics | Customer Interaction Services | Customer Satisfaction | Performance Testing | Real-time Analytical Software | Sales

WHITE PAPER - The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
Posted: March 24, 2008 | Published: August 1, 2007


Topics:  Business Intelligence | Business Intelligence Software | CRM Analytics | Customer Data Management | Customer Satisfaction | Product Management | Retail Trade Industry | Sales | SAP (Product)

WHITE PAPER - Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
Posted: March 24, 2008 | Published: May 1, 2007


Topics:  Business Intelligence | Business Intelligence Software | CRM Analytics | Customer Data Management | Product Management | Retail Trade Industry | Sales

WHITE PAPER - Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: March 24, 2008 | Published: August 1, 2007


Topics:  Business Intelligence | Business Intelligence Software | CRM Analytics | Customer Data Management | Customer Satisfaction | Market Research | Product Management | Retail Trade Industry | Sales

WHITE PAPER - This white paper will show how three core marketing strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one marketing future.
Posted: March 11, 2008 | Published: March 1, 2008


Topics:  CRM Analytics | Customer Data Management | Customer Service | Customers | Marketing | Real-time Analytics

WHITE PAPER - Data doesn't have to be only fact driven and metric. Learn these five best practices to help you make sense and order out of a disparate collection of facts.
Posted: February 20, 2008 | Published: February 1, 2008


Topics:  Best Practices | CRM Analytics | Customer Satisfaction | Data Management | Data Visualization | Data Visualization Software | Market Trends | Real-time Analytical Software | Social Networking

CASE STUDY - Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
Posted: September 18, 2007 | Published: October 1, 2004


Topics:  Automotive Industry | CRM Analytics | Customer Data Management | Data Integration | Data Quality | Marketing | ROI | Spend Management

WHITE PAPER - Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Posted: August 1, 2007 | Published: August 1, 2007


Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Loyalty | Marketing | Profiling | User Experience

WHITE PAPER - A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
Posted: August 1, 2007 | Published: August 1, 2007


Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Satisfaction | Market Segments | Marketing | Profiling | Real-time Analytics | TCO