SmartBiz IT Research Library

CASE STUDY - Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Campaign Management | Email | Financial Services | Marketing | SOA | Telemarketing

WHITE PAPER - This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  Advertising | Campaign Management | Customer Interaction Services | Customer Satisfaction | Email | Email Marketing | Interactive Multimedia Development | Web Analytics

WEBCAST - View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: September 26, 2008 | Premiered: September 26, 2008


Topics:  Best Practices | Business Intelligence | Campaign Management | CRM | Customer Service | Lead Generation | Productivity | Sales | Sales Representatives

WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: August 8, 2008 | Published: January 1, 2004


Topics:  Branding | Campaign Management | CAN-SPAM Act of 2003 | CRM | Customer Loyalty | Email | Email Marketing | Permission Marketing | Spam

WHITE PAPER - It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  B2B | B2C | Campaign Management | eCommerce | eCommerce Services | eCommerce Software | Email | Forms Software | Lead Generation | Link Access Protocols | Online Marketing

WHITE PAPER - Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management | Databases | Demographic Profiles | Email | Email Marketing | ROI | Vendors

WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs.
Posted: June 20, 2008 | Published: October 1, 2007


Topics:  Campaign Management | CRM | CRM Software | ERP | ERP Software | Financial Management | Sales | Sales and Marketing Software

WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  B2B | Campaign Management | Campaign Management Software | Content Management | CRM | CRM Software | Databases | ERP | ERP Software | Financial Management | Lead Generation | SOA

PRODUCT OVERVIEW - NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: January 31, 2008 | Published: January 29, 2008


Topics:  Campaign Management | Content Delivery | IP | IP Addresses | Localization | Market Segments | Online Advertising | Search Engine Marketing | Search Engine Optimization | Web Analytics | Web Content Management

SOFTWARE LISTING - Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: January 16, 2008 | Published: January 1, 2007


Topics:  Business Process Automation | Campaign Management | Campaign Management Software | Consumer Market | CRM | Customer Data Management | Email Marketing | Lead Generation | ROI | Web Applications Management

PRODUCT LITERATURE - Here are the top 10 reasons for using ExactTarget solutions.
Posted: August 29, 2004 | Published: August 1, 2004


Topics:  Campaign Management | Email Management | Email Management Services | Email Marketing | Spam

PRODUCT OVERVIEW - ExactTarget software integrates seamlessly with your other best-of-breed applications, including: Customer Relationship Management (CRM) packages, Ecommerce systems, Enterprise Marketing Management applications, and other data sources.
Posted: August 29, 2004 | Published: August 1, 2004


Topics:  Application Integration | Campaign Management | Content Management | Email Management | Email Management Software | Email Marketing | Personalization

PRODUCT OVERVIEW - Lazworld.com Overture management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting.
Posted: June 6, 2004 | Published: June 1, 2004


Topics:  Campaign Management | Online Advertising | Online Marketing | Search Engines

PRODUCT OVERVIEW - Give us your marketing goals and we'll design a customized online promotion with web and email based sweepstakes, interactive contests, direct sale programs, coupons, and more.
Posted: June 6, 2004 | Published: June 1, 2004


Topics:  Campaign Management | Online Advertising | Online Marketing

PRODUCT OVERVIEW - Lazworld.com search engine management is simple - we manage all aspects of your search engine accounts - from term selection/submission to bid placement to campaign tracking and reporting.
Posted: May 9, 2004 | Published: May 1, 2004


Topics:  Campaign Management | eBusiness Services | Online Marketing | Search Engines