SmartBiz IT Research Library

WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

WHITE PAPER - Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management | Databases | Demographic Profiles | Email | Email Marketing | ROI | Vendors

WHITE PAPER - This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
Posted: June 26, 2008 | Published: June 1, 2008


Topics:  B2B | Demographic Profiles | Marketing | Sales

WHITE PAPER - This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: May 14, 2008 | Published: January 1, 2007


Topics:  Customers | Demographic Profiles | Internet | Market Segments | Market Trends | Marketing Information Systems | Shopping Cart Software | Web Site Design

WHITE PAPER - Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: May 14, 2008 | Published: September 1, 2007


Topics:  Customer Data Integration | Customer Data Management | Customer Interaction Services | Customer Profiles | Customer Satisfaction | Customer Service Best Practices | Data Centers | Demographic Profiles | Food and Beverage Industry | Retail Channels | Retail Trade Industry | Supply Chains

JOURNAL ARTICLE - Count CIOs among the powerful women who will rise to the highest posts in their careers in 2007. Here are some who have already made it.
Posted: April 3, 2007 | Published: April 1, 2007


Topics:  Careers | CIOs | Demographic Profiles | IT Managers | Work Environment

JOURNAL ARTICLE - Paul Rudnick, who wrote the screenplay for The Stepford Wives, noted that "men only evolve with a gun at their head." The implication is that men are more stubborn and less prone to evolutionary advances than women.
Posted: April 3, 2007 | Published: April 1, 2007


Topics:  Demographic Profiles | IT Workforce | Surveys | Training and Educational Services