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Business of Information Technology  >  Business Processes  >  Customer Service  >  Customer Satisfaction  >  
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That Was Then This Is Now: The New Rules of Email Marketing
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
sponsored by Silverpop Systems Inc.


15 Matches
sponsored by Oracle Corporation

WHITE PAPER - This white paper shows how Oracle WebLogic Server supports the next generation of enterprise applications and services. Learn how to leverage the Java EE 5 advantage and dramatically speed development of SOA applications.
Posted: November 4, 2008 | Published: November 4, 2008

Get This Now
Topics:  Customer Loyalty | Java | JavaBeans | Oracle (Product) | ROI | SOA | User Interfaces | Web Services


sponsored by Angel.com

WHITE PAPER - This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
Posted: October 29, 2008 | Published: October 29, 2008

Get This Now
Topics:  CRM | Customer Loyalty | Data Quality | Databases | IVR | Marketing | Productivity | Sales


sponsored by RSA, The Security Division of EMC

WHITE PAPER - Read this white paper to learn six (6) best practices you can follow to prevent enterprise data loss in order to protect revenue, limit customer attrition, and meet government regulatory requirements.
Posted: October 17, 2008 | Published: February 1, 2008

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Topics:  Best Practices | Customer Data Management | Customer Loyalty | Data Security | Database Security | Enterprise Resource Management | Regulatory Compliance | Security Threats


sponsored by Cisco Systems, Inc.

WHITE PAPER - This paper provides eight strategies for creating a relationship with your customers that will keep them coming back.
Posted: October 6, 2008 | Published: October 3, 2008

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Topics:  Communications Networks | CRM | Customer Loyalty | IP | Network Convergence | Network Management Services | SMBs | Software


sponsored by Cisco Systems, Inc.

WHITE PAPER - This document explains the three steps you can take to help ensure a positive Web experience for your customers.
Posted: October 6, 2008 | Published: October 3, 2008

Get This Now
Topics:  Customer Loyalty | Customer Self-Service | Enterprise Resource Management | Mobile Workers | Networking | Web Services | Web Services Management


sponsored by Portrait Software

WHITE PAPER - This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
Posted: September 17, 2008 | Published: September 17, 2008

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Topics:  Business Intelligence | Customer Loyalty | Databases | Financial Services | Marketing | Productivity


sponsored by Infor

WHITE PAPER - Maintaining strong business performance and customer loyalty require continual vigilance and assessment and performance tools. Read this paper to learn five steps to improve business performance and increase customer loyalty.
Posted: September 4, 2008 | Published: September 4, 2008

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Topics:  Business Performance Management | Customer Loyalty | ERP | Inventory Management | Product Life Cycles | Product Management | Quality Control | Supply Chains | Warehouse Management


sponsored by Avaya Inc.

WHITE PAPER - This e-guide that takes you through the latest contact center technologies, and how they can help you develop brand differentiation, elevate customer loyalty, and keep costs low – even when everyone is tightening their budgets.
Posted: August 22, 2008 | Published: August 22, 2008

Get This Now
Topics:  Brand Loyalty | Budgeting | Contact Centers | Cost Benefit Analysis | Customer Loyalty | IVR | Web Conferencing Services


sponsored by Silverpop Systems Inc.

WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: August 8, 2008 | Published: January 1, 2004

Get This Now
Topics:  Branding | Campaign Management | CAN-SPAM Act of 2003 | CRM | Customer Loyalty | Email | Email Marketing | Permission Marketing | Spam


sponsored by CA

WHITE PAPER - This paper explores 10 reasons why companies should consider implementing Automated Application Quality Management -- a collection of processes and tools designed to enable predictable, measurable, and optimal application performance and availability.
Posted: June 25, 2008 | Published: January 1, 2007

Get This Now
Topics:  Application Infrastructure | Application Performance Management | Application Performance Management Software | Customer Loyalty | Data Quality | Microprocessors | Productivity | Quality Control | Server Software | Service Process Optimization Software | SOA | Software Quality Assurance | TCO | Troubleshooting | Web Services


sponsored by MicroStrategy Incorporated

WHITE PAPER - The BI Survey 7, the leading independent survey of real-world BI implementations, provides unique, statistically significant insight into actual BI implementations and customer experiences with various BI products.
Posted: June 9, 2008 | Published: June 1, 2008

Get This Now
Topics:  Application Deployment | Business Intelligence | Business Intelligence Software | Customer Loyalty | Data Management | OLAP | Product Management | Reporting Software


sponsored by Genesys

WHITE PAPER - This survey highlights the importance of the contact center experience and the direct impact it can have on revenue and consumer loyalty, it also reveals some interesting trends in consumer expectations.
Posted: March 25, 2008 | Published: January 1, 2007

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Topics:  Consumers | Contact Management | Contact Management Software | Customer Loyalty | Customer Self-Service | Email | Email Software | Internet Chat | SMS | Surveys


sponsored by Avaya Inc.

WHITE PAPER - This paper explores how Internet Protocol (IP) can be leveraged to lower the cost of enhancing customer service via the contact center.
Posted: February 8, 2008 | Published: February 8, 2008

Get This Now
Topics:  Call Center Software | Call Centers | Contact Center Management | Contact Centers | CRM | Customer Loyalty | High Availability | Software Selection | TCO | User Experience


sponsored by Pivotal CRM, a CDC Software solution

WHITE PAPER - This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Posted: October 19, 2007 | Published: October 3, 2007

Get This Now
Topics:  Business Process Management | CRM | CRM Software | Customer Loyalty | Marketing | ROI | Sales | Software as a Service | Strategic Planning | TCO | User Experience


sponsored by Infor

WHITE PAPER - Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Posted: August 1, 2007 | Published: August 1, 2007

Get This Now
Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Loyalty | Marketing | Profiling | User Experience


15 Matches

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